Crafting
Experiences

Innovate. Define. Evolve

Crafting
Experiences

Innovate. Define. Evolve

Elevate Your Hospitality Vision: Taste Innovation, Inspire Connection. PWR Consult: Crafting Experiences Beyond Imagination.

Elevate Your Hospitality Vision: Taste Innovation, Inspire Connection.
PWR Consult: Crafting Experiences Beyond Imagination.

PWR Consult, or Parallel World Restaurants Consulting, is a forward-thinking consultancy dedicated to redefining the worlds of hospitality, luxury management, events, and gastronomy. As a fresh and dynamic force in the industry, we are committed to setting new standards of excellence across every experience we create.

Our clientele includes:

We operate across hospitality realms worldwide, with a core focus on the MENA region. We serve a diverse range of clients seeking expert guidance in both culinary innovation and event management, helping them craft exceptional experiences and elevate their brands.

Visionary Entrepreneurs

We work closely with aspiring restaurant owners who are passionate about bringing their culinary vision to life.

Current Restaurant Owners

We specialize in assisting current restaurant owners who are seeking to restructure and optimize their operations.

Culinary Startups

We guide startups every step of the way, providing the necessary tools for success.

Hospitality Groups

We collaborate with hospitality groups that manage multiple restaurants or establishments within the industry.

Corporate & Event Companies

We help companies design and deliver exceptional events, from celebrations to product launches and conferences.

What we can do:

We offer a unique and unconventional approach to hospitality consulting, combining culinary expertise with event strategy to deliver exceptional results. Here are some of the proprietary tools and methodologies we use in our creative process.

Branding & Marketing

Branding & Marketing

We build powerful brand identities through thoughtful naming, logo design, and storytelling that connect emotionally with audiences. Our team crafts digital marketing and content strategies supported by influencer partnerships and PR campaigns. From consumer engagement initiatives to loyalty programs and social media growth, we ensure your brand thrives across every platform.

Events & Experiences

Events & Experiences

We deliver full-scale event management and production, creating immersive experiences through experiential marketing and cultural food festivals. From themed activations to curated talent management of chefs, artists, and experts, we handle every detail. Our team drives sponsorship acquisition and seamless partner integration to maximize impact and visibility.

Hospitality & Restaurants

Hospitality & Restaurants

We craft distinctive restaurant concepts through in-depth feasibility studies and guide every step from design advisory to supplier sourcing and cost control. Our team ensures excellence with tailored audits, quality control programs, and operational consistency. From innovative menu development to hands-on staff training, we bring each concept to life with precision and purpose.

Hospitality & Restaurants

Hospitality & Restaurants

We craft distinctive restaurant concepts through in-depth feasibility studies and guide every step from design advisory to supplier sourcing and cost control. Our team ensures excellence with tailored audits, quality control programs, and operational consistency. From innovative menu development to hands-on staff training, we bring each concept to life with precision and purpose.

Business & Strategy

Business & Strategy

We design market entry and expansion strategies that position brands for sustainable growth. Through franchise modeling, revenue optimization, and performance-driven planning, we maximize long-term success. Our expertise also extends to communication crisis management and recovery strategies, ensuring brand resilience in any situation.

Innovation & Creation

Innovation & Creation

We ignite innovation through bold product launches and the creation of signature food and beverage experiences that tell a story. Blending artistry with research, we design multisensory moments: Pairings, tastings and beyond; sparking emotion and connection. Guided by evolving market trends, wellness values, and sustainability, we turn fresh ideas into impactful, future-ready concepts.

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Flavor Fusion Mastery

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Unconventional Operational Optimization

03
PWR Menu Engineering Methodology

04
Concept Development Accelerator

05
Holistic Customer Experience Enhancement

Look at our featured projects

Leadership

At PWR Consult, our team is a diverse ensemble of culinary aficionados, event strategists and innovators who thrive on pushing the boundaries of hospitality across parallel worlds. With an unwavering passion for redefining how people gather, celebrate and are served, our experts bring a blend of creativity, expertise, and a deep understanding of the intricacies of culinary, events and design from realms near and far.

Co-Founder and COO
Georges J. Khalifeh

I am a culinary manager with a rich background as an event coordinator in the most prestigious catering company in France, coupled with years of experience in the graphic design and brand creation fields.
Leveraging my knowledge of gastronomy, management, and design, I have seamlessly fused them together in order to craft never-before seen dining experiences that are sure to captivate one’s senses and exceed their expectations.

EXPERIENCE:         5 years
BACKGROUND:    Luxury and Culinary Management                                  +Graphic Design

Co-Founder and CBO
Ray A. Saad

I am a culinary professional with a passion for delivering unique dining experiences. Having worked in Michelin-starred restaurants, I have created my own philosophy, which I call “Culinary Alchemy“.
It is about taking the traditional and transforming it into something innovative and exciting, but also understanding the science of cooking, the power of ingredients, and the importance of flavor balance to create something truly magical.

EXPERIENCE:        5 years
BACKGROUND:   Fine Dining Management                                                 +Digital Marketing

CMO
Fadi Saad

I am a seasoned expert in the fields of Strategic Marketing, Sales, Business Development, Planning and Management.
I spent most of my career in Management, Marketing & Marketing Communications, during which I lead global agency groups in various parts of the world. Sitting on the board of many companies, I am an expert in accelerating business growth and optimizing a client’s Return on Investment.

EXPERIENCE:       +30 years
BACKGROUND:   Strategy Planning                                                               + Marketing Consultancy